Bibliography
Books:
- Jim Blythe, Essentials of Marketing, Forth Edition (Prentice Halls 2008)
- P.W. Miniard, James F. Engel, Consumer Behaviour, (R.D. Blackwell, 1995)
- Day, Ralph L., Brabicke, Klaus, Schaetzle, Thomas and Staubach, Fritz: ‘The hidden agenda of consumer complaining’, Journal of Retailing (Fall 1981)
- Thompson, William; Joseph Hickey (2005). Society in Focus. Boston, MA: Pearson.
- Hallbrook and Hirschmann, The Experimental Aspects of Consumption (Journal of Consumer Research 1982)
- Sandhusen, Richard L, Marketing (2000).
- Elihu Katz, "The two-step flow of communication: An up-to-date report on an hypothesis." (Public Opinion Quarterly, Vol. 21 1957)
- Lazarfield, Paul F, Bertelson Bernard R. and Gaudet, Hazel: The People’s Choice (New York, Columbia University Press, 1948).
- Philip Kotler, John T Bowen, James C Markens, Marketing for Hospitality and Tourism 4th ed (Prentice Halls 2006)
Figures:
- Figure 1: Globalspec, Engel Blackwell Miniard’s Model (23/06/11): http://www.globalspec.com/reference/27114/203279/consumer-decision-making
- Figure 2: Consumer Psychologist, Internal External information (23/06/11): http://www.consumerpsychologist.com/cb_Decision_Making.html
- Figure 3: Understanding Mass Media, AIDA Model, E. St. Elmo Lewis, 1898 (23/06/11): http://understanding-mass-media.blogspot.com/2009/01/aida_6338.html
Web:
- Ed Keller, Brad Fay and Jon Berry, Leading the Conversation: Influencers impact on word of mouth and the brand conversation, 2007 (09/07/2011): http://www.kellerfay.com/wp-content/uploads/2011/01/KellerFay_WOMMA-Influencers-Paper-11-13-07.pdf)
- Oxford Southern Africa, Consumer Decision Making, South-Western College Publishing 1997 (10/07/11): http://www.nmmu.ac.za/documents/busman/SU3.pdf
